The
Patent Medicine Troupe
by Ora
Moss Morgan
It is a far cry from the frocked
pharmacists of today to the medicine shows that rattled into town with
their glitter and glamour in Sonora's days of yesterday. Today's
remedies may be more scientific, but there certainly was greater lure in
being charmed into the purchase of some nostrum by the silver tongue of
a medicine spieler standing on a wagon and operating in the flickering
shadows of a kerosene torch mounted above the driver's seat.
These patent medicine companies that came
to town were certainly winners when it came to making money - they
seldom rented a hall, but held forth: in their gaily painted wagons or
coaches parked on Washington Street.
As with other show companies they paraded
up and down the street to advertise their wares - generally followed by
the proverbial crowd of small boys, which - like the pied piper of
Hamlin, gathered and grew in numbers at every corner.
I remember the Vigor of Life Company,
just two or three men, but what they lacked in numbers they certainly
made up in pep and personality. There was the manager and spieler who
wore a wig of long black hair that made him a bit more unusual in
appearance and he chose to call himself "Doctor" Ashe (they were always
called doctors).
I recall him as rather handsome and
refined, a fluent talker and with personality plus - there was a singer,
Charley Maguire, who sang comic songs, much to the delight of the crowds
gathered around - one was Plug McCarthy dancing with his wife - and in
his repertoire were several real thrillers - one was the Milwaukee Fire,
a melodramatic number, verse after verse - no rhyme or reason, but as
children we were thrilled beyond words with it.
Then "Doctor" Ashe gave his spiel on the
wonders of "Vigor of Life" and did he sell it? Why, just as fast as he
could get the bottles wrapped up!
I remember their wagon generally stood in
front of Riordon's Millinery Store, night after night - across the
street burned the old lantern in Kelly's Livery Stable - nearby the
Chinese store with little Charley Lee lighting the punks - on the other
side we saw the doors swing in and out of Binder's Saloon the benches
along the street were filled with people "taking in" the show.
Then there was the Wizard Oil Company - a
big aggregation of spielers, singers and salesmen - their wagon was a
gorgeous affair, painted red and gold - and drawn by four beautiful
horses with silver mounted harness. There were kerosene torches, one at
each end, which added to the gaiety of the outfit. The men wore black
suits and tall silk hats - the "Doctor" being always in full dress.
I remember two or three beautiful singers
- a tenor, who sang the Golden Eventide and Good-bye Sweetheart, and a
bass who sang "Rocked in the Cradle of the Deep", and how their voices
rang out in the soft Summer night air.
Then the spieler, a good talker, with a
sense of humor, kept the crowd interested and amused, and with a little
psychology he soon was selling Wizard Oil to every man and woman in the
crowd - he described your symptoms so perfectly, you knew this wonderful
panacea - so you bought in half a dozen lots.
Imagine the power of suggestion to the
human family! Well, when these companies left town, their coffers were
full and on every kitchen shelf were bottles of these quack medicines
that could be used both internally and externally with efficiency.