Frisbie's Store
by Ora
Moss Morgan
A well known and
familiar character of our yesterdays in Sonora, was E.C. Frisbie - and
the expressions - Frisbie's store - or "down to Frisbie's" were really
by-words, for every housewife traded there - always hoping to get
bargains. In fact, Frisbie's store was known as a bargain store.
Several years ago and
old-timer told me something of Frisbie's early life and his famous
Rawhide Store. He came to California from Tennessee in the 1860's - he
drifted up into Tuolumne County where he conceived the idea of building
a big general store in the county, near the famous Rawhide Mine - a
rambling frame store with a long porch - and in front - a hitching rack
fifty yards long. Frisbie was keen and alert - he advertised bargains
and brought people to him - even from the town. In fact - everyone
flocked to Frisbie's from all over the county.
He went to San
Francisco about once a month and brought up quantities of auction goods
- goods were piled almost to the ceiling - no system - no order- laces -
silks - ribbons - all mixed with clothing - boots and shoes - counters
full.
Frisbie, shrewd and
keen - conceived the idea of serving a free lunch to customers; families
came - enjoyed a lunch - had an outing and went home loaded down with
household goods. A man told me that his parents bought his pants from
Frisbies and they were not a masterpiece of tailoring - just pants - big
and wide. Those pioneers were none too flush, and they loved bargains -
and Frisbies had them (or was suppose to).
It was said he always
kept a barrel of good whiskey in the cellar and his good male customers
were treated to a "dram" or two. After a few very lucrative years
Frisbie's friends urged him to come to Sonora, so he opened a store
where Baer's store now is. The same method - the same type of goods -
and soon Frisbie's counters were piled high and people flocked there for
bargains.
Although there were
piles of cheap shoddy goods it was said shrewd housewives with good
judgment came early and bought beautiful things. There was a little room
in the back full of shoes- as children, we bought cloth-top button shoes
- you fit yourself - and paid for them - but they never did fit - and
there was "no come back". Frisbie had no salesmanship - if you liked a
thing, you took it - or you left it - it mattered little to him.
Frisbie was a peculiar
character of tremendous size weighing almost three hundred pounds - his
feet were too small to carry his weigh, so he would sit in front of his
store by the hour on a big barrel chair - his feet on a bench. In the
store he would lie on the counter, full length, and take a nap. He
employed two young clerks for a few years, but his methods must be
carried out. Free and easy methods - in those free and easy days - but
Frisbie amassed a fortune which he left to a few friends who had been
kind to him through the years.
He belonged to no clubs
- or order - was quiet - almost taciturn - but kind and strictly honest
in his dealings
To us, Frisbie's Store
was a real institution - there was not another like it - and there was
never another Frisbie.